About Us
Our Story
Our Story
Kraywoods’ journey began in 2016 with a mission to combine premium eyewear with sustainability. Our commitment to delivering only the highest quality and most fashionable eyewear is fuelled by our mission to change this planet for the better. Proudly designed and assembled in Canada, every pair is crafted with ultimate care and attention to detail, just for you. Our designs are inspired by the beauty of nature and the importance of preserving it. Every product includes wood in some shape or form and is reminiscent of nature in its essence.
Kraywoods’ journey began in 2016 with a mission to combine high-end fashion with sustainability. Our commitment to delivering only the highest quality and most fashionable eyewear is fueled by our mission to change this planet for the better. Proudly designed and assembled in Canada, every pair is crafted with ultimate care and attention to detail, just for you. Our designs are inspired by the beauty of nature and the importance of preserving it. Every product includes wood in some shape or form and is reminiscent of nature in its essence.
Our Values
Innovation First
Think creative, be innovative, lead the way and stand out from the crowd.
Sustainable Actions
Lead with sustainability in every action. Sustainable has never looked so good.
Give Back
We rise by giving back to our people, communities and earth for a better tomorrow.
Every Wood Has a Story
TREE TO WOOD Every pair of Kraywoods eyewear begins as a beautiful piece of unaltered, sustainably sourced, natural wood. HANDCRAFTING The wood is inspected, chiselled, handcrafted, stained and treated to build every frame with utmost attention to detail. FINISHING TOUCHES We insert lightweight, 100% UV protection polarized lenses with the freshest tints into your frames. PLANTING TREES You make a purchase, we plant a tree in your name and send you a signed certificate for those feel-good vibes!
How We Started
Based in Canada, Kraywoods was founded in 2016 by two partners, Ray and Rashad.
With over 10 years of working in the eyewear field as an optician, Ray has always had the vision to combine her passion for eyewear and fashion to create trendy, durable and sustainable frames that people would be proud to wear without compromising on their style. Rashad's extensive supply chain experience in leading fashion companies, entrepreneurial spirit and passion to innovate fuelled the execution of Ray's vision into life.
After a full year of designing, creating and testing, Ray and Rashad perfected every part of the process to bring Kraywoods to life.
Our Impact
Simply making our products from responsibly sourced materials wasn’t enough, we wanted to take action and do more to give back to the world we live in. We made it our mission to aid in global reforestation by partnering with One Tree Planted, a non-profit organization, to plant a tree for every product sold.
Through our partnership, we are proud to help restore biodiversity, aid families in need, change lives for the better and build sustainable communities. With your help, we continue to give back and make a positive impact one tree at a time.
To this day, we have proudly contributed to planting over 50,000 trees in Kenya. and we aim to reach 100,000 planted trees by 2023.
UN Sustainable Development Goals
The United Nations General Assembly has developed a list of 17 Sustainable Development Goals (SDGs) to serve as a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone, everywhere.
"The 17 SDGs are an urgent call for action by all countries - developed and developing - in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests."
We Strive For a Better Tomorrow
Striving for positive change, we have proudly adopted the UN Sustainable Development Goals to represent our values and mission as a brand. Below are Kraywoods' SDGs designed to be a "blueprint to achieve a better and more sustainable future for all”.
As See In
Our Values
Innovation First
Think creative, be innovative, lead the way and stand out from the crowd.
Sustainable Actions
Lead with sustainability in every action. Sustainable has never looked so good.
Give Back
We rise by giving back to our people, our communities and our earth for a better tomorrow.
Every Wood Has a Story
TREE TO WOOD Every pair of Kraywoods eyewear begins as a beautiful piece of unaltered, sustainably sourced, natural wood. HANDCRAFTING The wood is inspected, chiselled, handcrafted, stained and treated to build every frame with utmost attention to detail. FINISHING TOUCHES We insert lightweight, 100% UV protection polarized lenses with the freshest tints into your frames. PLANTING TREES You make a purchase, we plant a tree in your name and send you a signed certificate for those feel-good vibes!
How We Started
Based in Canada, Kraywoods was founded in 2016 by two partners, Ray and Rashad.
With over 10 years of working in the eyewear field as a licensed optician, Ray has always had the vision to combine her passion for eyewear and fashion to create trendy, durable and sustainable frames that people would be proud to wear without compromising on their style. Rashad's extensive supply chain experience in leading fashion companies, entrepreneurial spirit and passion to innovate fueled the execution of Ray's vision into life.
After a full year of designing, creating and testing, Ray and Rashad perfected every part of the process to bring Kraywoods to life.
Our Impact
Simply making our products from responsibly sourced materials wasn’t enough, we wanted to take action and do more to give back to the world we live in. We made it our mission to aid in global reforestation by partnering with One Tree Planted, a non-profit organization, to plant a tree for every product sold.
Through our partnership, we are proud to help restore biodiversity, aid families in need, change lives for the better and build sustainable communities. With your help, we continue to give back and make a positive impact one tree at a time.
To this day, we have proudly contributed to planting over 50,000 trees in Kenya, and we aim to reach 100,000 planted trees by 2023.
We Strive
For a Better Tomorrow
Striving for positive change, we have proudly adopted the UN Sustainable Development Goals to represent our values and mission as a brand. Below are Kraywoods' SDGs designed to be a "blueprint to achieve a better and more sustainable future for all”.
UN Sustainable
Development Goals
The United Nations General Assembly has developed a list of 17 Sustainable Development Goals (SDGs) to serve as a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone, everywhere.
"The 17 SDGs are an urgent call for action by all countries - developed and developing - in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests."